Yoni Marchal-Laporte

The newest member of the All Cool team, having joined in 2017, Yoni Marchal-Laporte wears two hats. Trained as a traffic manager, he handles audience acquisition and search optimization for the site, but he is best known as a writer: he authors a large share of the product sheets and in-depth features devoted to portable cold and freshness. This blend of technical and editorial skills lets him think about content both for search engines and for the reader still hesitating between two coolers or two portable air conditioners.

His real strength is making sense of what looks confusing at first glance: an energy label, a consumption class in kWh, an airflow rating in m³/h, or the performance gap between two air conditioners that seem identical on paper. He digs through spec sheets, cross-checks manufacturer figures, and turns them into comparisons that genuinely help readers decide. Every so often he also sets a cool bag on his desk for a hands-on test: he is the one who regularly updates the site's selection of cool bags between two articles.

On the sister site best-batteries.com, dedicated to batteries and portable power, Yoni plays a very similar role: he is one of its most active writers, particularly on chargers and power bank comparisons. The same underlying habit, applied to two different worlds: turning technical subjects into a clear answer.

Off the clock, Yoni is single and a young dad, and spends his weekends cycling the hilly roads of Lozère. One last detail, which he points out himself with quiet self-assurance: he is the one who writes the team profiles for the whole All Cool crew, his own included. You have therefore just read a portrait written by its own subject, which may explain why it describes him so well.